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There is no doubt that simple, well executed facebook applications can produce really big responses, bringing in fans (likes) to you facebook wall. When you want to work on building engaged fans and followers on Facebook or Twitter, promotions like sweepstakes, contests, coupons, and giveaways should be up around number 1 on any clients priority list. Brands that run contests have twice as...

When we approached our client Wendys Supa Sundaes with an idea to sell them on-line, they were not at first convinced. How do you sell ice-cream and hot dogs on-line? & We told them - its all about the cake. The icecream cake. How many people were aware they made fantastic cakes from icecream? What an untapped opportunity. With around 36 outlets around New Zealand, we believed there was...

We are very pleased to announce that Advocate has this month formed a strategic partnership to form a new agency - Wag The Dog Agency. WTDA is a partnership between digital creative and media company Wag The Dog, creative agency Advocate Advertising, supported by accredited media planning and buying agency MediaR (who will remain under the MediaR banner). The merger brings a number of blue...